How We Are Different. Better.
Your available press release distribution options have changed over the last few years.
There is no need to stay with a single high-priced press release service and an exclusive contract. The world of distribution is simply too big for that. Our clients think in terms of footprints of distribution because no one service will get you in front of everyone you need to reach
EIN Presswire owns and maintains its own proprietary distribution technologies and is building new paths forward. Most traditional news release distribution services rely on third-party vendors to reach the media, and those costs are passed along to the client. Their business model created expensive, yet limited geographic circuits or newslines.
Ideal for businesses large and small, NGOs, non-profits, government, and their agencies.
But the premise of delivering press releases to journalists via "the wire" or even via email in and of itself is no longer valid. Media databases with journalists' email addresses and even beats are most often inaccurate. Even if they're accurate, journalists' email inboxes are more than full -- with hundreds of pitches they can't possibly read through. Promising to reach other key audiences and the public by sending news releases to databases is also a stretch.
The key to any successful communication outreach is to have an organization's news reach the places where they're searched and found. Search engines, syndication on local news publications, and a heavy presence on social media provide a wide net to maximize reach.
Regarding the media, EIN Presswire has created hundreds of geographic media directories publicly available and updated online by the newsroom itself. These media points know about EIN Presswire. When their reporting staff investigates stories looking for breaking news or background material, they search online sources where EIN Presswire has maximum visibility.
Equally important, clients' news is easily found by stakeholders and the public because EIN Presswire not only posts news releases to the most important online sites, social media platforms, and search engines, they're also indexed and commingled with other leading news source material to hundreds of online industry EIN Presswire publications and newswires.
It's very powerful when a newswire service is also a go-to leading publisher of industry news.
Additionally, clients' news is available to readers everywhere on the EIN Presswire app.
No other press release distribution service comes close to what EIN Presswire provides with respect to forward-leaning distribution footprints.